Evoke WealthEvoke Wealth

EVOKE Welcomes Senior Wealth Leaders As New Partners

Assets Under Management Anticipated To Exceed $18 Billion In 2020

LOS ANGELES (September 11, 2020) – Evoke Wealth (Evoke) announced that Andrew Palmer, Darell Krasnoff, Eric Bright, and Tyler Kelley, formerly with Bel Air Investment Advisors, have joined the firm as Partners. This team brings over 80 years of collective investment experience, operational depth, and expertise assisting entrepreneurs with pre- and post-sale planning. This announcement complements Evoke’s recent merger with Advanced Research Investment Solutions, LLC (ARIS) in May 2020.

Darell and Eric will join Evoke’s Investment Committee, led by Co-CIOs Alex Shahidi and Damien Bisserier from ARIS. Tyler will become Evoke’s Chief Operating Officer, and Darell and Andrew will join Evoke’s Executive Committee.

“This combination reunites advisors and investment professionals who have worked with and known each other for over 25 years, adding experience and perspective that will meaningfully enhance our capabilities,” said David Hou, Managing Partner of Evoke.

“We are excited to partner with Evoke to build a firm with vision, purpose, and a clear value proposition for our clients,” said Andrew Palmer. “We share a long-standing commitment of putting clients’ interests first and providing independent and objective advice. We look forward to contributing to Evoke’s innovative approach to investing and their entrepreneurial spirit, which we are confident will unlock new and differentiated investment opportunities for our clients.”“Our primary motivation for combining forces with Evoke a few months ago was to improve our client investment portfolios,” said Alex Shahidi. “Evoke’s founders, David and Mark, have been leaders in the investment management industry for the past three decades and have built an institutional quality alternative investment platform. Leveraging Evoke’s investment experience, relationships and operational capabilities allows us to significantly expand the range of offerings to our clients.”


About Evoke

Evoke was founded in May 2019 by a group led by David Hou and Mark Sear. Hou and Sear have been leaders in the wealth management industry for more than three decades and have developed industry leading expertise in sourcing differentiated alternative investment opportunities for their clients.  Hou and Sear previously co-founded Luminous Capital, which was acquired by First Republic Bank in 2012.

In May 2020, Evoke merged with ARIS, a firm co-founded by Alex Shahidi and Damien Bisserier. Shahidi and Bisserier have decades of experience advising multi-billion dollar institutions and high net-worth families. Shahidi led one of the largest institutional consulting groups at Merrill Lynch prior to launching ARIS. Bisserier was a Senior Client Advisor at Bridgewater Associates, one of the world’s largest hedge fund managers, before co-founding ARIS with Shahidi.